In fact, they're at just the right height to be accessible to children. One more very basic example you can observe in your daily life, is the next time you stroll through the cereal aisle of your local supermarket, you might be surprised that the most sugary flavors are actually shelved beneath the adult-oriented brands. Not only could this increase the sales of your product, but it shows the store owner that you’re thinking about them too. If your product goes well with something else in the store, it would be a great idea to bring up co-branding the two goods to the store owner. If a person goes to buy a bottle of wine and notices some snacks and nuts closely placed near to the wine shelf, He will definitely buy them too.
To illustrate this let’s look at examples from real life. This product placement strategy is successful because often when consumers purchase something they tend to think what more could go well with it. It is a tactic of placing complementary products together to attract buyers to buy the other product as well. all aimed to maximize visibility, increase customer satisfaction and increase overall sales revenue and visual appeal.īroadly, a planogram can also be termed as a diagram that helps retailers plan product placement on shelves keeping in mind the customer's purchasing pattern when buying any product.īelow are some clever ways about how stores strategically place their goods using planogram to increase sales. It can be a schematic drawing, model or plan that establishes the specific layout of a store / outlet which helps increase ability to display merchandize, plan for customer movement in-store, reduce wasted spaces, and drive more efficiency in inventory management, material movement etc.
A planogram is a visual merchandising tool that's often part of a larger visual merchandising plan.
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